Pure Desi Australia · Internal Report · No. 02
Diwali 2025 Pickup Window
Volume Two / Pickup Operations Atlas

Who Came
In, And When.

1,354 pickup orders across four locations during the Diwali 2025 pre-order window. The peaks, the slots, the products, the bottlenecks.

1,354
Pickup orders
across 4 locations
$218,655
Pickup revenue
$161 avg order
355
Peak day volume
Oct 18, 2025 (Saturday)
286
Top time slot
11:00 AM - 12:00 PM across the window
i
Section One

Locations At A Glance

NSW · Sydney

Arndell Park

1,227
Orders
$201,000
Revenue
$164
AOV
Busiest pickup dateOct 18, 2025 (318 orders)
Busiest time slot11:00 AM - 12:00 PM (271)
Busiest day of weekSaturday (362)
Single hottest slotOct 18, 2025 10:00 AM - 11:00 AM (52 orders)
Avg lead time15.2 days (median 11)
VIC

Melbourne

68
Orders
$10,854
Revenue
$160
AOV
Busiest pickup dateOct 18, 2025 (19 orders)
Busiest time slot10:00 AM - 11:00 AM (15)
Busiest day of weekSaturday (25)
Single hottest slotOct 18, 2025 10:00 AM - 11:00 AM (7 orders)
Avg lead time12.0 days (median 9)
QLD

Brisbane

57
Orders
$6,396
Revenue
$112
AOV
Busiest pickup dateOct 18, 2025 (16 orders)
Busiest time slot11:00 AM - 12:00 PM (11)
Busiest day of weekSaturday (17)
Single hottest slotOct 19, 2025 10:00 AM - 11:00 AM (4 orders)
Avg lead time12.2 days (median 10)
NSW · Hills

Kellyville

2
Orders
$406
Revenue
$203
AOV
Busiest pickup dateOct 18, 2025 (2 orders)
Busiest time slot1:00 PM - 2:00 PM (1)
Busiest day of weekSaturday (2)
Single hottest slotOct 18, 2025 1:00 PM - 2:00 PM (1 orders)
Avg lead time56.5 days (median 57)
ii
Section Two

Arndell Park Time-Slot Heatmap

SCROLL HORIZONTALLY → gold panel on the right or scrollbar at the bottom · covers Oct 9 to Oct 21

Thu 09Fri 10Sat 11Sun 12Mon 13Tue 14Wed 15Thu 16Fri 17Sat 18Sun 19Mon 20Tue 218:00 AM - 12:00 AM10:00 AM - 11:00 AM327311525011:00 AM - 12:00 PM14124142750515047912:00 PM - 1:00 PM2111:00 PM - 2:00 PM32385050491732:00 PM - 3:00 PM12337265141413:00 PM - 4:00 PM24135274731314:00 PM - 5:00 PM112542252895:00 PM - 6:00 PM111610502915746:00 PM - 7:00 PM7:00 PM - 8:00 PM11151249121151

The Diwali pickup wave hit on Oct 17, 18 & 19. Arndell Park ran 50+ orders in nearly every hour-long slot from 10 AM to 8 PM across those three days. 987 of 1227 orders (80%) compressed into a four-day pickup window. Hover any cell for the slot detail.

iii
Section Three

Daily Volume By Location

iv
Section Four

Top Products Per Location

NSW · Sydney

Arndell Park

1,227 orders · $201,000 revenue

1
Mix Kaju Slab - Diwali Special
1060 units · $21,200 · 272 orders
2
Extra Small Best Seller Diwali Box
599 units · $8,686 · 131 orders
3
Extra Small Diwali Premium Box
535 units · $7,758 · 120 orders
4
Small Kaju Diwali Box
494 units · $12,844 · 201 orders
5
Small Motichoor Ladoo Diwali Box
414 units · $8,280 · 193 orders
6
Large Punjabi Diwali Box
402 units · $17,286 · 146 orders
7
Large Motichoor Ladoo Diwali Box
366 units · $12,810 · 180 orders
8
Extra Small Kaju Katli Diwali Box
316 units · $4,582 · 138 orders
9
Mini Medly Slab - Diwali Special
315 units · $5,355 · 184 orders
10
Small Mix Burfi Diwali Box
301 units · $7,224 · 107 orders
VIC

Melbourne

68 orders · $10,854 revenue

1
Large Motichoor Ladoo Diwali Box
39 units · $1,365 · 11 orders
2
Large Burfi Diwali Collection
36 units · $1,476 · 12 orders
3
Small Motichoor Ladoo Diwali Box
32 units · $640 · 11 orders
4
Extra Small Best Seller Diwali Box
32 units · $464 · 6 orders
5
Large Staff Selection Diwali Box
25 units · $1,025 · 9 orders
6
Corriander Kulcha 4pk - Diwali Special
20 units · $120 · 4 orders
7
Large Punjabi Diwali Box
18 units · $774 · 5 orders
8
Extra Small Diwali Premium Box
16 units · $232 · 5 orders
9
Pure Desi Masala Cashew - Diwali Special
16 units · $176 · 4 orders
10
Extra Small Mix Box
12 units · $174 · 1 orders
QLD

Brisbane

57 orders · $6,396 revenue

1
Extra Small Diwali Premium Box
32 units · $464 · 5 orders
2
Mix Kaju Slab - Diwali Special
28 units · $560 · 11 orders
3
Large Motichoor Ladoo Diwali Box
21 units · $735 · 13 orders
4
Dry Gujiya -Diwali Special
21 units · $147 · 9 orders
5
Extra Small Best Seller Diwali Box
17 units · $246 · 3 orders
6
Small Mix Burfi Diwali Box
14 units · $336 · 4 orders
7
Rose Badaam Ladoo - Diwali Special
13 units · $169 · 7 orders
8
Mini Medly Slab - Diwali Special
13 units · $221 · 10 orders
9
Large Punjabi Diwali Box
13 units · $559 · 6 orders
10
Small Motichoor Ladoo Diwali Box
12 units · $240 · 7 orders
NSW · Hills

Kellyville

2 orders · $406 revenue

1
Mix Kaju Slab - Diwali Special
10 units · $200 · 2 orders
2
Dhoda Slab - Diwali Special
2 units · $42 · 1 orders
3
Milk Cake Slab - Diwali Special
2 units · $42 · 1 orders
4
Spicy Chilli Corn - Diwali Special
1 units · $6 · 1 orders
5
Pure Desi Pepper Cashew - Diwali Special
1 units · $11 · 1 orders
6
Roasted Dry Fruit Burfi - Diwali Special
1 units · $14 · 1 orders
7
Besan Burfi Slab - Diwali Special
1 units · $21 · 1 orders
8
Extra Small Motichoor Ladoo Diwali Box
1 units · $14 · 1 orders
9
Pure Desi Masala Cashew - Diwali Special
1 units · $11 · 1 orders
10
Large Gujrati Diwali Box
1 units · $43 · 1 orders
v
Section Five

Day & Time Patterns

By day of week (all locations)

By time slot (all locations)

vi
Section Six

Booking Lead Time

Days between order placed and pickup date

vii
Section Seven

Capacity Stress Slots

Arndell Park · Slots that hit 45+ orders/hour

13 slots crossed the throughput threshold.

A 1-hour window with 45+ orders means a customer arriving every 80 seconds. Below are the slots that hit or exceeded that line. Use this to plan staffing and stagger pickup confirmations next year.

DateTime slotOrdersThroughput
Oct 18, 2025 10:00 AM - 11:00 AM 52 0.9 per minute
Oct 18, 2025 11:00 AM - 12:00 PM 51 0.8 per minute
Oct 18, 2025 2:00 PM - 3:00 PM 51 0.8 per minute
Oct 19, 2025 11:00 AM - 12:00 PM 50 0.8 per minute
Oct 18, 2025 1:00 PM - 2:00 PM 50 0.8 per minute
Oct 19, 2025 10:00 AM - 11:00 AM 50 0.8 per minute
Oct 17, 2025 11:00 AM - 12:00 PM 50 0.8 per minute
Oct 17, 2025 1:00 PM - 2:00 PM 50 0.8 per minute
Oct 17, 2025 5:00 PM - 6:00 PM 50 0.8 per minute
Oct 19, 2025 1:00 PM - 2:00 PM 49 0.8 per minute
Oct 17, 2025 7:00 PM - 8:00 PM 49 0.8 per minute
Oct 20, 2025 11:00 AM - 12:00 PM 47 0.8 per minute
Oct 18, 2025 3:00 PM - 4:00 PM 47 0.8 per minute