Pure Desi / Daily Operations
A daily ledger of stores, sweets and stock · sourced live from Square POS and Shopify.
28 SEPTEMBER
MONDAY · 28 Sep 2026
Daily Edition
Daily Takings
$13,328.11
Across the network, 327 receipts at an average ticket of $37.71. Sydney led the daily with 41% of group revenue.
The Daily in Brief
Net of GST
$12,332.68
Receipts
327
Avg ticket
$37.71
Top store
Sydney
Top product
Aloo Samosa
Month to Date
$650,440.76
Target
BEHIND
The Numbers
Group · ex GST
Gross Revenue
$13,328.11
327 receipts
Net Sales
$12,332.68
AOV $37.71
Month to Date
$650,440.76
15,813 receipts
Target Status
BEHIND
$65,955/day needed
By the Store
4 STORES + WEB
SydneyTop
$5,397.58
41%
AOV $40.49
MTD $257,727.33
Kellyville
$3,869.71
29%
AOV $28.72
MTD $212,805.74
Melbourne
$1,684.71
13%
AOV $38.57
MTD $84,919.71
Brisbane
$1,252.81
9%
AOV $36.97
MTD $70,003.27
Online
$1,123.30
8%
AOV $145.88
MTD $24,984.71
Comparison
Week-on-Week · net sales by store
Monthly Target$782,350.28
Same period last year (4 stores + online): $663,806.38 · YoY -2.0%
Week-on-Weeknet sales by store, this week vs last
Best Sellers, by Revenue
Top 10
01
[LRG] - [NB] - PREMIUM
23 u
$1,012.00
02
[SML] - [NB] - ESSENTIAL
48 u
$911.00
03
[LRG] - [NB] - ESSENTIAL
19 u
$725.00
04
Pindi Channa Bhatura Plate
27 u
$564.30
05
Puff Hot
118 u
$528.30
06
Aloo Samosa
134 u
$468.30
07
Unknown
14 u
$462.60
08
[SML] - [NB] - PREMIUM
20 u
$440.00
09
Ghee 2 Ltr
9 u
$360.00
10
[LARGE] - [GB]
7 u
$299.00
Categories
By revenue
Sweet Modifiers
196 box sales + 7 loose sweet transactions
| # | Sweet | Est. kg | Appearances |
|---|---|---|---|
| 01 | Milk Cake | 15.5 | 35 |
| 02 | Orange Motichoor Ladoo | 12.3 | 21 |
| 03 | Kaju Katli | 12.2 | 19 |
| 04 | Gulab Jamun | 7.2 | 34 |
| 05 | Khoya Burfi | 6.0 | 32 |
| 06 | Almond Burfi | 5.5 | 31 |
| 07 | Pista Burfi | 4.2 | 19 |
| 08 | Dhoda | 4.2 | 14 |
| 09 | White Chum Chum | 3.8 | 21 |
| 10 | Mini White Rasgulla | 2.8 | 5 |
The Ledger ex GST
| Gross sales | $13,328.11 |
| GST + discounts + refunds | −$995.43 |
| Net sales | $12,332.68 |
Square processing fees not reflected.
By Volume Units
01
Aloo Samosa
134 u
02
Puff Hot
118 u
03
[SML] - [NB] - ESSENTIAL
48 u
04
Paneer Fresh
36 u
05
Budana
32 u
Hot Food Kitchen
01
Pindi Channa Bhatura Plate
4 u
$83.60
02
Paneer Tikki Burger
2 u
$29.80
03
Aloo Tikki Burger
1 u
$13.41
04
Large Kachori
2 u
$9.00
05
Spring Roll Special 5pcs
1 u
$6.99
Payment Methodsshare by tender
NoticeMissing Modifier Selections · 11 transactions
These box sales had no sweet modifiers attached. Demand data for these transactions is incomplete.
Show full list
| Store | Time | Item | Qty | Total | Receipt |
|---|---|---|---|---|---|
| Sydney | 12:24 PM | [LRG] - [NB] - ESSENTIAL | 1 | $77.00 | View |
| Sydney | 12:36 PM | Small Gajjak Box | 1 | $75.00 | View |
| Sydney | 1:59 PM | Gift Box | 6 | $30.00 | View |
| Sydney | 2:53 PM | Small Gajjak Box | 1 | $61.00 | View |
| Sydney | 3:12 PM | [EXS] - [NB] - PREMIUM | 1 | $59.50 | View |
| Sydney | 5:43 PM | Small Gajjak Box | 1 | $71.00 | View |
| Kellyville | 11:59 AM | [SML] - [NB] - PREMIUM | 1 | $109.00 | View |
| Kellyville | 6:12 PM | [EXS] - [NB] - PREMIUM | 1 | $20.50 | View |
| Kellyville | 7:04 PM | [EXS] - [NB] - VALUE | 2 | $17.50 | View |
| Melbourne | 6:17 PM | [SML] - [NB] - PREMIUM | 1 | $100.00 | View |
| Melbourne | 6:17 PM | [SML] - [NB] - VALUE | 1 | $100.00 | View |
Discount & Refund Ledger
Daily · staff attribution · receipt links
Discounts
$25.34
13 transactions
Refunds
$0.00
0 transactions
Anomalies
0
all clear
Staff Discounts
$18.74
12 transactions
▸ Show all 13 transactions click to expand
| Store | Time | Type | Staff | Item | Amount | % of order | Flag | Receipt |
|---|---|---|---|---|---|---|---|---|
| Melbourne | 1:08 PM | DISCOUNT | Bittu C STAFF | Spring Roll Special 5pcs | −$0.70 | 10% | — | View |
| Sydney | 1:23 PM | DISCOUNT | Komalpreet K STAFF | Puff Hot + Can Drink/Water | −$1.30 | 10% | — | View |
| Sydney | 1:53 PM | DISCOUNT | Mehak M STAFF | Sev + Budana +1 | −$2.60 | 10% | — | View |
| Brisbane | 3:04 PM | DISCOUNT | Parneet K STAFF | Aloo Tikki Burger | −$1.49 | 10% | — | View |
| Brisbane | 3:07 PM | DISCOUNT | Ekamjot K STAFF | Samosa Chaat + Aloo Samosa | −$1.64 | 10% | — | View |
| Sydney | 3:32 PM | DISCOUNT | Mehak M STAFF | [SMALL] - [GB] | −$2.40 | 10% | — | View |
| Sydney | 3:47 PM | DISCOUNT | Komalpreet K STAFF | Aloo Samosa | −$0.35 | 10% | — | View |
| Sydney | 3:54 PM | DISCOUNT | Komalpreet K STAFF | Can Drink/Water + Puff Hot | −$1.30 | 10% | — | View |
| Melbourne | 6:17 PM | DISCOUNT | Bittu C | Carrot Halwa | −$6.60 | 10% | — | View |
| Kellyville | 8:13 PM | DISCOUNT | Riya R STAFF | MOONG DAL HALWA + Steamed Momo 8 PCS | −$2.34 | 10% | — | View |
| Kellyville | 8:14 PM | DISCOUNT | Riya R STAFF | Value Range Sweets | −$3.50 | 10% | — | View |
| Kellyville | 8:14 PM | DISCOUNT | Riya R STAFF | Rice Single Serve | −$0.40 | 10% | — | View |
| Kellyville | 8:14 PM | DISCOUNT | Riya R STAFF | Rice Single Serve | −$0.72 | 20% | — | View |
Daily Insights
narrative
Sydney led the network with $5,062 net (41% of total), 125 orders.
Online trailed at $1,021 net -- 5.0x gap to the top.
Network average order value: $37.71 across 327 orders.
Highest AOV: Online ($145.88). Lowest: Kellyville ($28.72).
Top earner: [LRG] - [NB] - PREMIUM -- $1,012.00 from 23 units.
Category mix: Other (90%), Gift Box (8%), Hot Food (1%), Snacks (1%), Food Ingredients (1%).
Volume leader (Aloo Samosa, 134 units) differs from revenue leader ([LRG] - [NB] - PREMIUM) -- high-volume low-margin item worth watching.
MTD tracking behind target. Need $65,955/day to close the gap (currently $23,230/day).
Pure Desi Australia · Daily Operations Dispatch
Square POS + Shopify · All four stores + online
Generated 10:45 AM AEST · v3.4
Generated 10:45 AM AEST · v3.4