Daily Insights
Sydney led the network with $5,774 net (38% of total), 160 orders.
Melbourne trailed at $1,385 net -- 4.2x gap to the top.
Network average order value: $39.10 across 390 orders.
Highest AOV: Kellyville ($49.51). Lowest: Melbourne ($25.65).
Top earner: [LARGE] - [GB] -- $1,318.00 from 30 units.
Category mix: Gift Box (24%), Snacks (20%), Other (18%), Pre-Packed Sweets (13%), Sweets (8%).
Volume leader (Aloo Samosa, 210 units) differs from revenue leader ([LARGE] - [GB]) -- high-volume low-margin item worth watching.
MTD tracking behind target. Need $56,453/day to close the gap (currently $20,317/day).